•  Simplify the application process
•  Improve the UI, create better forms and simplify 
•  Improve the user experience by connecting visitors with more job resources 
•  Project a more sophisticated, world-class digital brand
•  Attract more healthcare professionals to apply online
•  Enhance the job board and application experience
•  Become the go-to resource for connecting international nurses with hospitals
•  Measure success with increased website traffic and conversions
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