The purpose of changing the ticket pricing page was to test 3 different variations of the OUS tickets
landing page on Universal Orlando's ticket page.
1) Messaging inclusion that applies to all products on page:
Best price guarantee; save time by printing tickets at home
2) Message inclusion priority for PTP products:
Price per day, savings vs gate, coup on book inclusion, adult price, child price, link to see more details
3) Message inclusion priority for Base products:
Price per day, savings vs gate, adult price, child price, link to see more details
The A/B test generated 1.3MM in revenue.
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